July 2017 ISPO Exhibition-Shanghai, China

ISPO Shanghai 2017, held from July 6 to 8, was a pivotal event for the global sports industry, focusing on summer and all-season collections. It covered sectors like Outdoor, Water Sports, Textrends, Running, Fitness, and Action Sports, providing an industry overview and insights into the Chinese market's trends and growth potential.

As China was forecasted to become the world's largest sports market by 2020, ISPO Shanghai 2017 featured a Market Introduction Program to assist international brands entering the Chinese market. This program included seminars on the Chinese economy, legal principles, and networking opportunities.

ISPO Open Demo Day allowed visitors to test new products, and the event concluded with the ISPO Lightning Run in Shanghai's Century Park. The ISPO Award winners were presented, and ISPO Textrends for spring/summer 2019 were introduced. The fair also featured Sport Tech Asia, promoting innovative sports technologies.

Exhibitors from Europe, the USA, and the Asia-Pacific region, including brands like Fjällräven, Gola, and Marmot, participated. Collaboration with Tmall allowed exhibitors to reach both trade professionals and consumers online, reflecting the growth of e-commerce in China.

Industry forums, workshops, and competitions, such as the Fitness Studio Business Investment & China Fitness Industry Forum, Water Sports Forum, and CrossFit competition, were also held, supporting the government's goal of promoting physical activity. In conclusion, ISPO Shanghai 2017 was a significant platform for international brands to connect with the Chinese market and showcase the latest sports innovations.